A few years ago, I brought to cousins in America what I thought was a perfect baby gift: Sophie the Giraffe, that ubiquitous teething toy you see everywhere in France. I thought it (she) was quintessentially French and, even better, unknown elsewhere. Well, much to my surprise, my 3-month old baby cousin already had one! Little did I know about the worldwide expansion of Sophie sales starting in 2003. Read this article about why every baby you know chews on the same rubber giraffe. I wish I had thought of it earlier.